Rock climb your way to good product design and company success!

What Would Our Economy Look Like If We Only Ate What We Needed & Home Cooked?

THE ECONOMIC RENAISSANCE The Trillion-Dollar Impact of Healthy Eating What would happen to the US economy if every citizen ate recommended calories from whole, natural foods? A visual analysis of shifting spending, healthcare savings, and productivity booms. The Consumption Crisis The average American consumes significantly more calories than recommended, with

Product Market Fit Is A V12 Project That AI Can't Solve!

Right now, we’re seeing a flood of companies rushing headlong into AI convinced it will lift them over the hardest part of the climb. The problem? Their data, their processes, and their product fundamentals aren’t ready.

The First Year on the Wall: Lessons From Learning to Climb To Apply To Building a Startup

In climbing, falling is expected. It’s part of the process. If you aren’t falling, you aren’t getting out of your comfort zone. Success in your startup sits outside your comfort zone. If it was comfortable, everyone would do it and entrepreneurship would be the norm and not the exception.

Technology Can't Climb The Wall For You: Will The Rise of AI Drive Us To Disconnect?

I'm reminded of a quote by Alan Watts which goes "You can't get wet from the word 'water.'" How do you make someone understand the feeling of being wet if they have never touched water?

Thoughts From The Crag: Health & Wellness Seems To Have Little Value!

Someone said something very interesting that made me stop and really think. They said "It's a shame that our biggest companies profit off of pain and suffering instead of actual health and wellness!".

The Founder's Ascent: What Climbing Can Teach You About Building a Startup

Building a startup and climbing a rock face both demand an uncomfortable blend of vision, problem-solving, risk, and perseverance. You can’t fake it, you can’t skip steps, and you can’t rely on someone else to pull you up. You have to climb your own route.

Getting Past the Crux: How AI Becomes Your Panic Draw in Tough Projects

Learn how AI helps designers, developers, and creators push through the hardest parts of a project, from idea to deployment, using lessons from climbing and real-world app design.

What Rock Climbing Taught Me About UX Design

Over the past year, climbing and UX design have oddly started to blur together in my brain. Both are about navigating problems, facing fears, and making decisions with limited information, ideally without falling to your death (or rage quitting).