Algorithms Over Agony: Reclaiming 850 Hours of Strategic Sanity
When I started my first company in 2004, there were a lot of costs; website builds, services to create, products to design, financial systems to manage…..the list goes on. What really turned my hair gray was Go-To-Market strategy. Not only did I need to know everything about my own company, but I needed to know everything about all the companies that did what we did, how we differentiated and why our employees and partners should care. It was a never ending battle that cost hundreds of thousands of dollars that never felt like a win.
I know I’m not alone in this. Everyday I talk to company leaders that are trying to define their ICP (Ideal customer profile), understand their buyer personas, educate their employees, create messaging that lands, build web pages that convert, attract partners that care and grow their customer base by delivering on what they promised. Getting this right used to be a true art form. Now, it’s a science, automated and accurate and if I was a marketing professional that has been making my living executing GTM strategy, I’d be turning into an AI expert really fast or looking for a new way to make a living.
AI platforms designed for GTM strategy are hitting the market that allow a single part time person to accomplish what teams of people used to do in only a few weeks instead of months. The urgency is better, the accuracy is better and the execution is better.
Most importantly, the financials are better, way better. AI can do in minutes what used to take a person days or weeks. In order to make AI work for you, it needs a framework with proper context and thats what these new platforms deliver. You don’t want to re-prompt your way to market excellence every 3 months. You want a system that maintains your strategy over time so you can iterate and pivot as the market does. Relying on a basic ChatGPT agent for that will bring out the gray hairs again.
